TV spots for Kagocel antiviral medicine

The minimalistic white and red aesthetics not only captures the essence of the advertised medical product but also mirrors its’ packaging design. A round letter “O” highlighted in Kagocel’s logo became a starting point for various 3D transformations. No doubt, this dynamic, imaginative, clean and playful advertisement stands out from many others. It proved to be successful and has already evolved into a series.

ClientNiarmedicServices3D animation, Art direction, Motion designTeamOlga Meister, Igor Kalugin, Denis Kruglov, Oleg Vovk, Ilya Suvorkin