Augmented reality installation for ZPump launch campaign
Reebok’s new ZPump sneakers range, manufactured in a bright shade of blue was presented through 5 unusual videos, combining real time filming and CG. The goal was not only to announce a new range, but also to invite as many passing by window shoppers as possible, to come inside and participate. The client’s idea of a perfect fit causing a real energy explosion took an interesting shape and gained a lot of attention.
