TSUM Moscow is Russia’s leading luxury department store. Its recent marketing strategy is to offer better prices on top brands in order to dissuade wealthy customers from shopping abroad in destinations such as Milan, Paris or Dubai. An ‘old school’ animation with a bit of CG allowed us to show more than 50 beautiful accessories as well as their prices in a playful way
ClientTSUMProductEuropean Prices 2017 Ad CampaignServices3d AnimationYear2017TeamOla Maister, Victor Fomenko, Oleg Vovk, Ilya Suvorkin
